LifeScore Social Hackathon
For the Social Hackathon – The Power of a Day, Corteva Agriscience™, in early September, chose the city of Thessaloniki in order to create the communication materials of the messages of the social campaign LifeScore. Through this action LifeScore will take shape and will become known to the general public. What does Social Hackathon mean? The term “Hackathon” comes from the words “Hackers” – “Marathon” and is the creative meeting of experts in a certain field for a specific time with a common purpose. When the purpose is public benefit, it is called Social Hackathon.
The Social Hackathon was implemented by 150 volunteers / employees of Corteva Agriscience™, young farmers and entrepreneurs from all over the country, members of the Agricultural University of Athens and the NGO “BOROUME”. With the guidance of 30 renowned professionals in the field of communication and art, the volunteers-participants, without any specialization, working tirelessly and with endless energy, managed to create materials of professional level and unique aesthetics in a single day. They created a TV commercial, an animation movie, Social media statements (copy and visuals) and Group Art deliverables and enabled the first complete Social Campaign against Food Waste – under the name “LifeScore”!